Bulk MMS | Multimedia Solutions | South Africa
Why Bulk MMS Advertising Is Better Than SMS
When you send an advert via SMS, all the person on the other end of the phone receives is text and the reality is that many consumers just couldn’t be bothered to read the text once they have opened the message and often simply delete it. However, with a bulk MMS advertising campaign where a picture is sent the recipient has no choice but to absorb the information in one go as soon as the message is opened.
In addition, MMS is far more attractive than simple monochrome text message. Research shows that consumers are far more likely to respond to moving colour images than to information that is sent to them. Full colour photographic animated images can be sent via a bulk MMS campaign and can be formulated to meet the specific requirements to attract a particular market segment or audience which can be pre-defined by an advertising and marketing provider.
Another great benefit is that you can use sound with a MMS which is not possible with SMS text messaging. You can include words to provide information necessary to a specific image in the advertising campaign or you can opt for a catchy tune that the bulk MMS recipients will remember long after they have closed the message they received. Catch phrases are also very effective when using MMS messaging.
Bulk MMS advertising campaigns are however slightly more expensive than sending simple text messages. However, this must be related to the response that you will get from the MMS advertising as opposed to an SMS marketing campaign. Find out whether your bulk MMS service provider can supply you with a report that will help you determine how successful the campaign was and then compare this with other SMS campaigns that are relevant to your industry sector.
Contact Details:
Contact Number: 011 991 2900
Website: www.multimediasolutions.co.za
E-mail: info@multimediasolutions.co.za
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